Courtesy of WSL – World Surf League
– More information available AT WORLDSURFLEAGUE.COM
|SANTA MONICA, CA/USA (Thursday, April 27, 2017) –
As part of the partnership, Hydro Flask will kick off their activations with the WSL at the 17th annual Big Wave Awards gala on Saturday, April 29, 2017. Held in Huntington Beach, California, the awards will celebrate the greatest rides of the past year and honor the icons of the big wave community. The event will be webcast live on WorldSurfLeague.com, the WSL app and Facebook.com/WSL.
“We are excited to team up with Hydro Flask and share their incredible products with athletes and fans everywhere,” said Beth Greve, WSL Chief Commercial Officer. “Hydro Flask is synonymous with enjoyment and celebration of the outdoors, a healthy lifestyle and high-performance
Hydro Flask will be integrated into every CT event in North America, in addition to the prestigious Hawaiian Pro and Vans World Cup of Surfing. Continuing through December 2019, the partnership sees the WSL and Hydro Flask working together on consumer experiences and licensed products. Hydro Flask is the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.
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|About the World Surf League
The World Surf League (WSL), formerly the Association of Surfing Professionals (ASP), is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a truly global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.
The WSL has been championing the world’s best surfing since 1976, running in excess of 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed world champions in Men’s, Women’s across all divisions within the tour.
Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Mick Fanning, Tyler Wright, John John Florence, Stephanie Gilmore, Gabriel Medina, Carissa Moore, Grant Baker, Kelly Slater, Paige Alms, Adriano de Souza and more battle on the most unpredictable and dynamic field of play of any sport in the world.
For more information, please visit WorldSurfLeague.com