Bennetts and British Superbike Championship announce new relationship

Courtesy of Bennetts British Superbike Championship Media

Bennetts BSB
Bennetts British Superbike Championship


MotorSport Vision (MSV), the commercial and media rights holder of the British Superbike Championship (BSB), is delighted to announce a reunited partnership with motorcycle insurance specialist, Bennetts.

The new three-year title sponsorship deal will see the company, which has been insuring motorcycles for more than 85 years, utilise Britain’s biggest motorsport series to engage with motorcyclists and offer exciting opportunities to their customers.

Bennetts began its association with the Championship in 2005 when they first committed to title sponsorship for four years, before continuing their presence within the sport through team and rider partnerships.

The association will mean the return of the familiar Bennetts image across all of the events, showcasing unrivalled branding and communications opportunities at each of the 12 rounds, featuring at iconic race circuits across the UK and in mainland Europe including Silverstone, Brands Hatch and Donington Park. The title sponsorship also includes unique experiences to further enhance Bennetts’ presence in the sport and reward their customers.

The relationship will be strengthened further by a digital media partnership with Bennetts’ online news channel BikeSocial, which since its launch in 2012, has become the UK’s fastest growing motorcycle news and social media platform.

The new association will mean increased coverage and insight into the Bennetts British Superbike Championship on BikeSocial and deliver further coverage on all the sporting drama from the series that is supported by a legion of passionate supporters worldwide.

Managing Director of Bennetts, Vince Chaney, said: “We couldn’t be more excited to return as title sponsor of BSB. We’re going to use this partnership to create some fantastic BSB experiences for our customers. Bennetts policy holders will be able to unlock exclusive experiences including grid walks, podium presentations and pillion laps via our established Bennetts Rewards site that all customers can sign up to.

“The future for BSB looks extremely promising. We’re confident that the partnership between Bennetts, BikeSocial and MSV will further boost the championship and make the experience more engaging than ever before.”

Bennetts BSB Series Director Stuart Higgs commented: “I am delighted to announce the return of Bennetts as the title sponsor of the British Superbike Championship. It is a partnership which resonates with our loyal fans and will evoke memories of some of the big battles between BSB greats including our current champion Shane Byrne, also the last Bennetts BSB title-winner in 2008, and the likes of Ryuichi Kiyonari and Gregorio Lavilla.

“Bennetts have always been a strong supporter of our sport and motorcycling in general, which makes them the perfect partner to our championship. We are looking forward to working with the team at Bennetts who share the same passion as our teams, riders and supporters to further strengthen our position as the biggest motorsport championship in the UK.”

The announcement comes ahead of the opening round of the 2018 Bennetts British Superbike Championship at Donington Park in Leicestershire this Easter weekend (March 31 – April 2) and the MCN London Motorcycle Show this weekend (February 16/17/18) at Excel.

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