Courtesy of Red Bull Media Service Team
Brand new Atherton Bikes set to catapult MTB siblings to further downhill success.
Rachel Atherton is no stranger to winning and believes that streak can continue when she debuts her family’s new racing bike later this month at the start of the UCI Mountain Bike World Cup in Maribor, Slovenia.
The six-time World Cup champion, who also boasts six World Championship titles, has created a cutting-edge bike with brothers Gee and Dan. Here is all you need to know:
– Atherton Bikes are new for 2019 and are part of a lifelong dream and project from mountain biking’s number one family.
– Despite taking on some of the most renowned bike brands in the world, Rachel said: “I love racing, it’s in my blood and I can’t help but try to go win every single time. I really feel like it’s going to be right up there on the World Cup. Lining up on the start on the Atherton bike surrounded by established companies, it’s going to be pretty surreal.”
– The 31-year-old has dominated her sport in recent years but believes the new machinery is the necessary motivator for 2019 and the season ahead. She explained: “It just felt like it was right. It felt we needed a bit of a kick, that extra kick to keep pushing ourselves. Every decision, every meeting, every phone call, we’re there, we’re all involved in it.”
– The idea the family creation can be competitive from the off is a sentiment echoed by Gee, who said, “We’re on a bike that’s not been raced before, it’s not proven but, at the same time, Rach and I have no doubt this bike can be competitive.”
– Dan built his first bike at the age of 10 way back in 1992 but, 27 years later, he, Gee and Rachel have joined forces with renowned suspension designer Dave Weagle for their first state-of-the-art bike.
– At 37, the oldest of the trio, Dan explained: “From winning World Cups to starting Red Bull Hardline, it’s always about pushing the limits of what’s possible in mountain biking. And we want to give back to the sport that’s given us everything. Starting a bike brand has been the most motivating thing that any of us have ever done. There’s so much purpose to your day, you’re not just promoting a product anymore, you’re promoting your product.”
– Gee, meanwhile, admitted the dream had been in the pipeline for a long time and was only made possible by the trio’s bond. “Me, Dan and Rach have always stuck together. We’re not who we are if we break up. We have that strength and bond and bring different things to the table. I’m good at the details and the process of how these ridiculous ideas might come about.”