Torch Eyewear Named Official Sunglasses of American Flat Track

Courtesy of AFT – American Flat Track

DAYTONA BEACH, Fla. (June 11, 2020)American Flat Track and Torch Eyewear proudly announced today a freshly-penned partnership naming Torch The Official Sunglasses of American Flat Track.

This Florida-based company marries the precision of an American design team with unparalleled craftsmanship and experience of its development team in Italy to produce a world-class product that is backed by generations of industry knowledge. Manufactured to the highest quality standards, Torch products proudly surpass industry standards for optical quality and impact resistance, making them the perfect tool for use on AFT’s racetracks. 

Torch’s growing list of brand ambassadors boasts a diverse group of accomplished athletes, most recent being reigning AFT SuperTwins presented by Vance & Hines champion Briar Bauman. Additional Torch athletes include multiple PGA Tour athletes, most notably two-time World Golf Championship winner Ian Poulter, as well as Bass Pro Tour competitors Dean Rojas and Kelly Jordan.

“Torch is a new and exciting player in the premium eyewear market and we are delighted to be working with them,” said Michael Lock, CEO of American Flat Track. “Torch sunglasses incorporate proven technology for extreme conditions and for this reason we have equipped our Competition Department with them ahead of the start of the 2020 season.”

“Torch Eyewear is proud and completely honored to partner with the best dirt track racing series and riders in the world,” said Louis Wellen, CEO of Torch Eyewear. “American Flat Track is known as one of the most historic championship racing series in motorsports. Torch Eyewear takes this partnership to heart and will run the distance to stand behind AFT.”

American Flat Track will kick off its 2020 season with the first-ever Volusia Half-Mile doubleheader event at Volusia Speedway Park on Friday, July 17 and Saturday, July 18. Get more information at www.americanflattrack.com.

For more information on American Flat Track visit www.americanflattrack.com.

To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.

How to Watch:

NBCSN and TrackPass on NBC Sports Gold are the official homes for coverage of American Flat Track. For the 2020 season, NBCSN’s coverage of AFT remains in highly-coveted programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. TrackPass on NBC Sports Gold – the most-robust motorsports offering in the digital marketplace – is a cornerstone of AFT’s digital strategy, providing live streaming coverage of every event and maintaining an active archive of all AFT content.

About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.

About Torch Eyewear:

TORCH Eyewear brings together a world-class team of designers, developers, manufacturers and athletes. Our products are American designed then carefully crafted and developed by Italians who have been building eyewear frames and lenses for many generations.

Our polycarbonate lenses are manufactured to the highest quality standards that equal or surpass industry standards for optical quality and impact resistance. These tolerances allow our athletes to see distortion free with high impact protection while blocking out every harmful ray the sun can throw at your eyes.

Every pair of TORCH eyewear comes with a one-year warranty free from manufacturing defects.

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