The Scuderia AlphaTauri AT01 Formula One Livery Has Been Revealed

Courtesy of Red Bull Motorsports

Watch the full event on Red Bull TV:

The Scuderia AlphaTauri Honda F1 car is unveiled with new livery in front of over 500 guests and media representatives at its launch in Hangar-7. See it here. The latest name in Formula 1 renewed the sport’s tradition of hosting a live launch presentation on Friday evening as Scuderia AlphaTauri, the racing team named after Red Bull’s premium fashion brand, unveiled its new car and innovative teamwear.

More than 500 guests and media representatives from around the world were given a first glimpse of the AT01 racing car with its new livery at the Salzburg event, while some 600km away in Milan a replica of the car was simultaneously unveiled on the facade of the prestigious Rinascente fashion store. British Formula 1 legend David Coulthard was the host as Scuderia Toro Rosso completed its transformation to Scuderia AlphaTauri at the event held at Hangar-7 in Salzburg.

Guests including Formula One Group CEO Chase Carey and Patrick Dempsey were in attendance as the spotlight shone not only on the newly designed F1 car livery, but also on driver suits and innovative teamwear. Franz Tost, Team Principal of Scuderia AlphaTauri, said: “This launch has been one of the most exciting and entertaining I have ever experienced in Formula 1.

There has been a special atmosphere in Hangar-7 in Salzburg and all the elements have come together to launch our team, Scuderia AlphaTauri, and to witness the AlphaTauri fashion collection. It has been a unique event where fashion has met Formula 1, with AlphaTauri’s clothing and our new racing car being revealed globally. Our team says a big thank you to all the guests who have joined us to celebrate our new beginning with AlphaTauri.

We are very much looking forward to the new season starting in Australia and I’m convinced we’re going to have a successful future together.” Chase Carey, Formula One Group CEO said: “The new Scuderia AlphaTauri car looks fantastic. It’s been really exciting to see it here at the event in Salzburg tonight. It’s a truly elegant new look for the team.” #F1 #AlphaTauri #LiveryReveal

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