Courtesy of WSL – World Surf League
- Innovative Content Partnership
- Rolling Stone Stage at Upcoming Freshwater Pro
|LOS ANGELES, California (Monday, August 12, 2019): Rolling
Stone, the number one global brand in music publishing and media, today
announced a partnership with the World Surf League (WSL). As part of
the new partnership, Rolling Stone will celebrate the elite athletes
competing on the WSL Championship Tour, the series that crowns the men’s
and women’s world surf champions each year. |
Rolling Stone will devote significant editorial backing to the project, including features and photos essays in the magazine as well as video and digital content. Athletes featured in the partnership include Stephanie Gilmore (reigning 7X WSL Champion), John John Florence (2X WSL Champion), Coco Ho, Lakey Peterson, Tatiana Weston-Webb, Conner Coffin and more.
|Watch “My First Time with Coco Ho”|
|The first piece of content, “My First Time with Coco Ho,” has been released today. Watch here.
“My First Time,” is an ongoing fan-favorite series featuring a
wide-range of artists, actors and celebrities as they sit down to
divulge a series of “firsts”. Through “My First Time,” viewers get a
closer look at some of pop culture’s most well-known faces. Past
participants have included, Ringo Starr, Lizzo, Sophie Turner, Maisie
Williams, Willie Nelson and Seth Rogan. New content will be released
each week on RollingStone.com and WorldSurfLeague.com.|
“The athleticism, drama, and adventure of pro surfing is a perfect fit for Rolling Stone readers, who count on us for the most cutting-edge cultural content in the world,” said Rolling Stone President Gus Wenner. “Rolling Stone is thrilled to partner with the World Surf League on a slate of joint initiatives that celebrate the world’s best surfers and the Championship Tour as music is such a critical part of surfing and life on the tour.”
“Rolling Stone is legendary in the music industry and it’s really awesome to work with such an iconic brand,” said 7X reigning WSL Champion Stephanie Gilmore. “I’m passionate about music and there’s a strong natural connection with surfing, which makes this an extremely exciting partnership. Rock and roll.”
|Partnering with Rolling Stone |
The partnership will also include Rolling Stone’s sponsorship of the music stage featuring The Raconteurs, as well as a special edition co-branded apparel collection with Rolling Stone and Outerknown at the upcoming Freshwater Pro pres. by Outerknown. The event is a crucial stop on the WSL Championship Tour and takes place at the Surf Ranch in Lemoore, California, from September 19 – 21, 2019. Founded by professional Surfer Kelly Slater, Outerknown is a coastal men’s and women’s lifestyle brand made For People and Planet. The Raconteurs will be the headlining performer on Saturday evening following the conclusion of the surfing competition. To purchase tickets, click HERE and to pre-order the co-branded apparel collection, click HERE.
About the WSL
The World Surf League (WSL) is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The organization, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.
The WSL has been championing the world’s best surfing since 1976, annually running more than 230 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Redbull Airborne, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed Men’s and Women’s World Champions across all tours.
Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Kelly Slater, Stephanie Gilmore, Tyler Wright, John Florence, Lakey Peterson, Grant Baker, Keala Kennelly, Paige Alms, Kai Lenny, Steven Sawyer, Soleil Errico, Mateus Herdy, Kirra Pinkerton, Carissa Moore, Gabriel Medina, Courtney Conlogue and more battle on the most dynamic field of play of any global sport.
For more information, please visit WorldSurfLeague.com