Professional Snowboarder Scotty James Unveils ‘All Day SJ’

Courtesy of Red Bull Media Service Team

The seven-part Red Bull web series gives a behind the scenes look at the Olympic medalist as he navigates an undefeated season and the action sports industry

Red Bull and professional snowboarder Scotty James announce ‘All Day SJ, a web series that follows James’ personal and professional life in the midst of a record season—and his quest to bring the first halfpipe to Australia.

Coming off an unprecedented 6 for 6 undefeated season, ‘All Day SJgives fans exclusive behind-the-scenes access with all episodes dropping on Red Bull TV today. Additionally, episodes will periodically release on Red Bull Snow YouTube until December 17th.

“It was my biggest season yet and I’m really excited to share with everyone my experiences, the ups and downs along the way,” said Scotty James. “Stepping outside the halfpipe, going into the backcountry and of course the never-ending question mark around my relationship with my manager, Quinton Peck.”

‘All Day SJfocuses on James’ journey through the action sports industry with fellow athletes, coaches, athlete managers and more. The first episode introduces James’ new line of active underwear “Snowballs,” with the help of professional surfer Mick Fanning, and gives viewers a sneak peek at the beginning of a long-awaited journey to bring a halfpipe to James’ home country.

James first broke into the international circuit in 2008 and has created a name for himself with big event wins at FIS World Cup, the Burton European Open, Winter X Games and more. In 2010, he became the youngest Winter Olympian in over 50 years and continued to ride that wave to set a new record for consecutive world titles by taking halfpipe gold at the World Championship in Park City, Utah, in 2019.

He continues to build prominence in the snowboarding world, adding his recent victory to a list of accomplishments that include becoming an Olympic medalist and 2019 ESPY nominee for ‘Best Male Action Sports Athlete‘.

“Scotty has really next-leveled his career over the last couple of years and a lot of that has to do with the team at QP Sports Management,” said manager Quinton Peck. “I mean, I can’t take all the credit but yeah… I’ve been fairly instrumental.”

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