Courtesy of Rolex World of Yachting
The Maxi Yacht Rolex Cup celebrates its 30th edition from 1–7 September. For almost four decades, the event has provided an exacting test for the Maxi, the most powerful, elegant and impressive yacht class. First held in 1980 and organized by the Yacht Club Costa Smeralda (YCCS) in conjunction with the International Maxi Association, Rolex has been the event’s Title Sponsor since 1985. Uniting cutting-edge yachts, supreme professional talent and northeast Sardinia’s wonderful sailing environment, the Maxi Yacht Rolex Cup is a truly unique competition. The 2019 edition will welcome in excess of 50 yachts from pure racers to high-performance cruisers and classic masterpieces. Rolex’s support for the Maxi Yacht Rolex Cup, and the world of yachting more broadly, stems from the brand’s perpetual commitment to excellence in all its activities.
Rolex has always associated with activities driven by passion, excellence, precision and team spirit. It naturally gravitated towards the elite world of yachting six decades ago and today supports the most prestigious clubs, races and regattas. The brand is Title Sponsor of 15 major international events – from leading offshore races, such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting new SailGP series, where national teams race in supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the likes of the Cruising Yacht Club of Australia, Yacht Club Costa Smeralda, Royal Ocean Racing Club, New York Yacht Club and Royal Yacht Squadron are the foundation of its enduring relationship with this dynamic sport. #Rolex#MaxiYachtRolexCup#Perpetual