Dainese Returns as Official Motorcycle Safety and Race Apparel of American Flat Track

Courtesy of AFT – American Flat Track

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Photo Credit: Scott Hunter/American Flat Track

DAYTONA BEACH, Fla. (March 19, 2018) – American Flat Track (AFT) has renewed its strategic partnership with Dainese, which returns as the series’ Official Motorcycle Safety and Race Apparel for the 2018 season.

 

Dainese is renowned around the globe for its innovative, stylish, and exceptionally high-quality products – but equally so for the race results it has garnered while protecting its athletes. Two-wheeled motorsport icons such as Giacomo Agostini, the late Barry Sheene, Kenny Roberts and Valentino Rossi have thrilled multitudes of fans over the decades while wearing Dainese gear.

 

The Italian firm delivered at that same level in 2017 as it applied what it’s learned in GP competition and elsewhere to the uniquely challenging battleground of American Flat Track. Partnered with the Indian Motorcycle Wrecking Crew, Dainese-adorned riders were victorious in 14 of 18 races last season en route to securing the top three spots in the AFT Twins presented by Vance & Hines championship.

 

“Dainese is the world leader in safety and technology solutions for motorcyclists of every type,” said Michael Lock, CEO of American Flat Track, “and we are delighted to be partnering with them as American Flat Track experiences rapid growth. Our AFT athletes race under unique and challenging conditions, and Dainese’s expert input will help deliver superior safety solutions for the future.”



 

Never content to rest on prior success, Dainese is dedicated to transforming the lessons and data obtained dirt-tracking in 2017 into ever-more innovative products this season and beyond. This includes the continued development of its breakthrough D-Air® intelligent airbag-based protection systems.

 

“We are proud to enter our second year of partnership with American Flat Track,” said Roberto Sadowsky, Executive Vice President of Dainese USA Inc. “As the series grows we plan to grow with it, and continue to develop technologies that cater to flat track racers.”

 

About Dainese – Mission Safety

Founded in 1972 by Lino Dainese, the Dainese Group is true to its mission of advocating and delivering safety in dynamic sports as it designs advanced, protective head-to-toe gear for motorcycling, winter sports, cycling, horse riding and sailing. In 2007, Dainese acquired the iconic premium sport helmet manufacturer AGV, established in 1947. The new Dainese Settantadue brand, established in 2017, reinterprets the design of historic garments that are a part of the stylistic heritage of the Group with a contemporary twist. Dainese and AGV products represent the technology frontier in the field of protection for dynamic sports and are used by the world’s top athletes, including Valentino Rossi and Emirates Team New Zealand. For more information, click https://www.dainese.com/moto/

Get Tickets:

Watch the red Georgia clay fly and see AFT Twins and AFT Singles riders compete for podium spots at race number two of American Flat Track’s 2018 season – the Harley-Davidson Atlanta Short Track presented by Hellbender Harley-Davidson. It all happens on April 7, 2018 at legendary Dixie Speedway in Woodstock, Ga., just 30 minutes northwest of downtown Atlanta. Tickets start at just $30, and a wide variety of premium and VIP tickets are available as well at https://www.showclix.com/event/atlanta-short-track.

 

About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.

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