Courtesy of AFT – American Flat Track
As
we approach the close of another thrilling season for American Flat
Track, we are excited to begin to tell the story about the growth and
expansion of our series for 2020.
In
the years since 2015 we have risen from 193,000 total season fans
(event ticket buyers and FansChoice.tv viewers) to averaging over
300,000 viewers for each event in 2019. We are enjoying an era of rapid
growth: more manufacturers competing, more sponsors and supporters
becoming involved and a rapidly growing digital audience of
highly-engaged fans all cheering on the athletes of American Flat Track.
Our viewership and fanbase isn’t just expanding, it’s also becoming more diverse.
As we continue to expand our digital offerings and engage with
international audiences, a new demographic of young, enthusiastic fans
have begun to engage with the sport via social media and live streaming.
As
we have in seasons prior, we invite you to download and review our 2020
Partnership Book and 2019 Metric Dashboard report. These assets,
downloadable via the links below, help shed light on the growth and health of our sport, which is measurable by the size and makeup of the audience we reach and entertain.
Heading
into 2020, we are set to embark on another period of rapid growth with
the launch of AFT SuperTwins and exciting growth initiatives planned in
the areas of broadcast and event promotion. My hope is that the
documents linked below will inspire everyone in our community to
continue the hard – and fun – work that will make 2020 and beyond even
better for everyone – paddock, OEMs, sponsors and AFT fans alike.
Thank you all for your contributions and support for the sport,